4 days
Launch timeline
Case Study · Property
Witherspoon Buyers Agent Platform
Website, lead engine, CRM, attribution reporting, and Xero billing unified in one remote-first stack.
Website Launch KitCustom CRMMeta Ads + Xero
Context, challenge, solution
Context
Witherspoon needed a premium digital presence and an operating system that could scale interstate buyer journeys.
Challenge
Leads, CRM actions, attribution, and invoicing were fragmented across disconnected tools, delaying response and visibility.
Solution
We launched a conversion-focused website, then built a custom platform connecting lead intake, client workflows, attribution, and Xero billing.
< 5 mins
Lead response time
75%
Manual admin reduction
Website journey and conversion flow
Premium brand experience with clear process storytelling and conversion touchpoints.
How it was built
Sources in, one reporting layer, deliverables out
The visible result is the last column. Most of the work sits in the middle one — which is why replacing a report rarely fixes reporting.
- Sources
Website lead intake
Enquiries captured straight into the platform.
Meta Ads campaign data
Spend and source attribution per lead.
Client workflow records
Buyer engagements tracked through their stages.
Xero billing data
Invoicing and payment status against each client.
Integration layer
Integration and reporting layer
Source data consolidated, cleaned, and modelled once — then read by everything downstream.
- Deliverables
Conversion-focused website
Launched in four days as the lead front door.
Custom CRM platform
Lead intake and client workflows in one remote-first stack.
Attribution reporting
Which campaigns produced which clients, end to end.
Automated lead response
Under five minutes, down from manual follow-up.
Related services used in this delivery
Explore the service pathways behind this result. Each link covers delivery scope and implementation detail.
Service link
Website Development
Conversion-first website architecture used to improve trust and lead quality.
Service link
Custom Software Solutions
Bespoke CRM and workflow automation replacing manual operational handoffs.
Service link
Power BI Dashboard Development
Reporting pathway for attribution visibility, KPI governance, and leadership decision support.
Build your own buyers-agent tech stack.
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